Insight: Around the world, global pressures seem to always be rising. They create immense tension and stress that push people to their boiling point. People are constantly looking for ways to release this pressure and find an escape.

Idea: Using Tuborg’s giant bottle – the Tuborgflasken – we will develop a live, global brand experience with a world pressure gauge, called the Beerometer, to actively measure stress levels based on news, weather, pop culture, and more. Once the Beerometer hits 100%, steam will rise from the Tuborgflasken to release the pressure and partner with bars globally will give out 100 free Tuborgs when the Beerometer hits 100%.