Smirnoff Spark “Proof You Don’t Need Proof”
Insight: People believe that they need to drink for an excuse to act sillier and bolder than usual. Being sober is usually associated with boring, quiet nights in.
Idea: Flip the script. Smirnoff wants to flip the script on what sober nights look like – they can be just as wild as drunken nights. With Smirnoff Spark, you are able to have the same fun with the same high energy as you would do drunken-ly with your friends. This is proof you don’t need proof.
Spark Label & Drink Design
Out of Home
Social Media: Instagram posts
ACTIVATION: Attached to each 6 pack of Spark drinks will be a limited edition Fujifilm disposable camera to encourage customers to capture their memorable sober nights with our new drink.
