Insight: During the holidays, people can forget to breathe or rest because they feel like they can’t. The season that’s meant to bring joy turns into a checklist of obligations, fueled by guilt and glitter.

Idea: Dollar Tree is transforming its “1” from its logo into a universal symbol of pause – a reminder that sometimes doing less is the bravest act of the season. Just 1 quiet moment,1 breath, 1 pause, can bring the peace we were chasing all along.