Our Stomping Ground “ From Loneliness To Lifelong Connections”
Insight: People are more inspired to give when they see how their donation helps shape a relatable, real-life story.
Idea: We all need communities to lean on, and it’s time to reframe how we support one another. During the BIG Give, people from all walks of life come together to share their stories to form authentic connections and build inclusive communities.
Instagram Static Posts
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Social Challenge Reels
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Live Brand Experience Proposal
Proposed Brand Experience: A community event held by OSG in Arlington, VA with tables of 5-8 people (from the organization and beyond), filling in both smaller individual OSG Mad Libs and one poster-sized version together, which would be hung up gallery style.
Guests will also write their own “From _ To_” stories on large poster and share it with others.
Later, there people would break into two sessions where donors can experience the benefits of the art and cooking classes themselves. At the end of the event, there would be panels with speeches from members, family, friends, and donors.
